RouteCast™ HD

Traffic and weather are two aspects of everyday life that nearly every viewer has a personal stake in everyday. While we cannot control the traffic, with RouteCast™ HD viewers can prepare for the unexpected. RouteCast provides on-air and online solutions customized to your organization, Routecast integrates traffic and weather data into an interactive experience that goes beyond the desktop; on-air, online and mobile.
The Map
Provide your viewers with interactive access to the routes they travel everyday
Click and view instant traffic camera, incident, construction, and traffic sensor data. Show on-air viewers the same information in stunning HD. Online users can even choose a bird's eye view of a specific spot.
User Generated Content
Update your viewers with immediate incident information
Report more detailed traffic incidents with customized severity levels, time until expiration and brief descriptions of the occurrence. High resolution mapping and live video feed launch viewers to the scene in a HD broadcast or online.
Interactive Data
Relay data in front of the camera for a quick, sharp HD broadcast
Exclusive Weather Central MagicTRAK® gives talent control at the touch of a button in the key or at the plasma. Enhanced interactive desktop workflow also offers strong presentations at the workstation. Provide viewers with this information as traffic events unfold.
Traffic Blog
Connect with your viewers with a customized traffic blog
The traffic blog tool allows you to post messages about commutes, travels, and other traffic-related information. This can be customized, and the content can be updated as often as preferred.
Custom Alerting Portal
Encourage viewers to personalize their own traffic routes with predefined key routes
Determining your community's central routes trigger an alerting system that notifies your viewers to adjust their travel plans based on traffic incidents alerted on these specific routes.