ESP:ONLINE FORECAST PACKAGE™

Provide hyper-local point forecasts for any location in your market

Drive everyday usage of your interactive radar and new sponsorship revenue with the ESP:Online Forecast Package. ESP:Online allows you to provide viewers with precise point forecasts for any site on the Microsoft® Virtual Earth™ map. You choose the location, the icon to be displayed, and the messaging within the forecast window. FutureCast™ technology displays future clouds and radar within the ESP:Online viewer, keeping users on site and reinforcing your station’s position as the market leader in online weather.
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Precision forecasts and radar
MicroCast® technology from Weather Central provides an exceptionally accurate hour by hour forecast for each precise location on your map—not just information from the nearest NWS reporting station. The ESP:Online control panel lets you select locations with precise lat/lon coordinates or street address, assuring that your locations are displayed accurately over the Virtual Earth map. The forecast window provides full sponsor integration and allows you to control messaging in numerous locations to highlight both your station and your sponsor.
FutureCast radar and clouds
Offer your viewers a look at the weather ahead with radar and cloud cover forecasts for up to 48 hours into the future. FutureCast provides users with full control over the animated presentation, allowing them to start, stop or view individual time-stamped frames of the animated future radar.
Stunning Microsoft Virtual Earth map
Like all interactive radar products from Weather Central, the ESP:Online Forecast package makes full use of Microsoft Virtual Earth mapping technology. Viewers can pan, scroll and zoom down to the street level, focusing on key points of interest within your market. Weather Central’s Smoothview™ technology keeps the radar imagery in focus at all times, providing viewers with a clear image down to the street level.