ESP:ONLINE SEVERE WEATHER PACKAGE™

Become the trusted source for severe weather in your market.

Build consumer engagement and enhanced advertising and sponsorship opportunities with the ESP:Online Severe Weather package. Your consumers will spend more time on your site as they interact with highly sought-after and highly valued weather and radar information at the hyper-local level. The ESP:Online Severe Weather package from Weather Central is a market-exclusive solution developed to reinforce your station’s reputation as the market leader in severe weather coverage. Complement your on-air presentation by allowing users to become the meteorologist.
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Stunning Microsoft® Virtual Earth™ map
Like all interactive radar products from Weather Central, ESP:Online Severe Weather package makes full use of Microsoft Virtual Earth mapping technology. Viewers can pan, scroll and zoom down to the street level, tracking storms with amazing precision. Weather Central’s Smoothview™ technology keeps the radar imagery in focus at all times, providing viewers with a clear image down to the street level.
Hyper-local storm tracking
Clickable storm icons within ESP:Online display detailed storm information including severity of wind and precipitation as well as estimated path and arrival time of the storm. ESP integrates a full icon set displaying rain, heavy rain, wind, snow, mix, hail and tornados. By zooming in to the Virtual Earth map, users can track storms right down to their home, with precision, up-to-the minute storm arrival projections.
NWS Alerts and Lightning
ESP:Online provides county fills for sixteen different types of NWS bulletins, allowing you to keep your viewers aware of severe weather no matter what your climate. Lightning strikes are also displayed within the ESP:Online viewer, alerting your viewers to the most severe areas of approaching storms.