Local, high-resolution display
Live Local Interactive Radar displays radar
imagery with significantly less latency and far greater detail than standard NEXRAD radar. Using the data
directly from your Doppler radar system, LLIR provides the highest-resolution, most up-to-date information
available in an online interactive radar application.
Highlight your brand
Live Local Interactive Radar defaults to your local market
with your live radar highlighted. Displaying radar over the Virtual Earth map lets your viewers play
meteorologist as they scroll, pan and zoom down to the street level. Your color set and radar name can
also be integrated into the display, providing a valuable tie in with your on-air presentation.
Revenue generating investment
Live Local Interactive Radar provides a unique, hyper-local
interactive radar experience for users and a valuable local sponsorship opportunity for your station. Lead
your market in online weather by becoming the first station to provide and promote the local online weather
solution: Live Local Interactive Radar from Weather Central and MyWeather.