ROUTECAST™ TRAFFIC SOLUTIONS
Provide the whole traffic story Onair, Online and Mobile
Your audience relies on you for the most up to date news and weather information available—why should traffic be any different? With RouteCast On-Air and Online from Weather Central, you can provide your viewers with the most comprehensive, up-to-date traffic information available. RouteCast takes your audience further into the traffic story than ever before, integrating the best locally-available data with an exceptionally-detailed display that gives your viewers a bird’s eye view your metro area and displays TMC-level traffic flow.
Whether you need to reach your audience on-air, online or on a mobile device, Weather Central has a RouteCast solution that will keep your viewers up to date and establish your brand as the trusted source for traffic information in your market.
Data RouteCast OnLine RouteCast OnAir
OnAir
While we cannot control the traffic, with RouteCast™ HD you can prepare viewers for the unexpected. With high resolution mapping, traffic flow and incident data and the ability to launch to a live video feeds, RouteCast on-air makes it easy to show viewers the traffic situation as it unfolds.

• RouteCast HD		 Online
Keep your users engaged, on site and in the clear on their commutes with RouteCast Online. With user-defined routes, customizable mobile alerting and weather integrated into traffic flow projections, RouteCast Online provides an unprecedented user experience, offering your audience all the information they’ll need for their morning and afternoon commutes

 • RouteCast OnLine
• Live Site Example 		 Mobile
Stay connected with your users 24/7 with RouteCast Mobile. As part of RouteCast Online, RouteCast Mobile is a mobile-optimized site that allows your viewers to view a traffic flow map, a list of incidents, traffic cameras and more. And because RouteCast Mobile uses the same XML data as RouteCast Online, all data is updated on both platforms at once. You can even integrate a sponsor into the display!