ROUTECAST 3.0 - ONLINE
Provide your viewers with the online traffic solution

 Provide the most comprehensive traffic and weather content in your market and promote your station brand around the clock with RouteCast 3.0 from Weather Central. Your viewers will have up to the minute traffic information and the ability to create custom routes accessible wherever they are. Plus, because weather often plays a large role in any traffic scenario, Weather Central is the only traffic provider to integrate current weather conditions into traffic projections.
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Highest quality data available
Weather Central finds the highest quality data in each RouteCast market, assuring that your traffic presentation will be second to none. By providing detailed flow, incident reports, construction updates, traffic cameras and even animated radar, RouteCast provides users with the full traffic picture, making your station the trusted source for traffic information in your market.
User-defined routes and alerting
Because your viewers are concerned with the routes they travel most, RouteCast offers user-defined routes that can be saved within the application. Users can view traffic flow over their route and also receive email traffic alerts based on pre-selected traffic threshold. They can also receive daily alerts regarding the traffic conditions at pre-selected times throughout the day, ideal for planning morning and afternoon commutes.
Weather integrated into flow
RouteCast is the only online traffic application to incorporate weather information into its traffic flow projections. Using Weather Central’s patented technology, RouteCast calculates both traffic flow and projected weather forecast for each Traffic Message Channel (TMC). This, combined with animated radar over the Microsoft® Virtual Earth™ map, gives viewers an exceptionally detailed look at the traffic conditions in their metro area.